The dynamics of persuasion

"This text is appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy."--Jacket.

שנה

1993

שפה

English

הוצאה

Lawrence Erlbaum

מהדורות

5

עמודים

584

ISBN

9780805863604

מקור הנתונים: Wikidata