Revenue and Sales Operations

Volume IV of Principles of Practice. Revenue is not a number. It is a composition. Every revenue figure is a blend of channels, products and customers carrying different margins, and the total reports the total while the blend moves underneath it. That is how a business can add units, add revenue, and lose money on every one of them while every number it watches says it is growing. Volume IV sets out the four instruments that make a composition visible, rather than reporting the total and calling it the result.

שנה

2026

שפה

English

סדרה

Principles of Practice, Volume IV

הוצאה

National Board of Operations Professionals

מהדורות

1

עמודים

118

ISBN

9798952466036

מקור הנתונים: Wikidata