Strategic Brand Management: Building, Measuring And Managing Brand EquityKevin Lane Keller

Strategic Brand Management: Building, Measuring And Managing Brand Equity

Kevin Lane Keller · 2008

איפה לקנות

המחיר באמזון משתנה מדי יום, אז הכי נכון לראות אותו שם ברגע הקנייה.

לצפייה באמזון

פרטי הספר

שנה: 2008
הוצאה: Pearson Education
מהדורות: 1
ISBN: 9788131719770

מקור הנתונים: Wikidata

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