Kevin Lane Keller

1956

Kevin Lane Keller is the E. B. Osborn Professor of Marketing and Senior Associate Dean for Marketing and Communications at the Tuck School of Business at Dartmouth College. Professor Keller has an AB degree in math and economics from Cornell, an MBA from Carnegie-Mellon, and a PhD in marketing from Duke. At Dartmouth, he teaches MBA courses on strategic brand management and lectures in executive programs on those topics. Professor Keller's general area of expertise is in understanding how theories and concepts related to consumer psychology can improve branding and marketing strategies. His research has been published numerous times in each of the four of the major marketing journals. With over 120 published papers, he is also one of the most heavily cited of all marketing academics, and he has received numerous awards for his research accomplishments. He is also author of the textbook *Strategic Brand Management*, which added co-author Vanitha Swaminathan for its 5th edition. He is also co-author with Philip Kotler of the all-time best-selling introductory MBA marketing textbook, *Marketing Management*, now in its 15th edition. Source: [Dartmouth College](https://faculty.tuck.dartmouth.edu/kevin-lane-keller/about-kevin-lane-keller)

23 ספרים במאגר