A Framework for Marketing Management

*A Framework for Marketing Management* is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but want the flexibility to add outside cases, simulations, or projects.

שנה

2011

שפה

English

הוצאה

Prentice Hall

מהדורות

1

עמודים

360

ISBN

9789332518179

מקור הנתונים: Wikidata