Winning At Innovation

"Innovation is a priority for many organizations who want to grow and develop in the post-recession economies. Companies need a systematic framework so innovation can occur at different levels of the organization. Philip Kotler and Fernando Trías de Bes, two of the world's leading experts in marketing and innovation, together present a revolutionary model for innovation." -- From the Amazon.

שנה

2011

שפה

English

הוצאה

Palgrave Macmillan

מהדורות

2

עמודים

272

ISBN

9780230343436

מקור הנתונים: Wikidata