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Strategic international marketing

T. C. Melewar · 2012

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על הספר

"Strategic International Marketingaims to be the reference text of choice for readers seeking an international perspective for planning and organizing product or service management in global markets. It offers the most recent ideas, trendsand original research in the theory andpractice of global marketing strategy and tactics in an easy to read format and illustrative case studies.Based around the 7Ps of the marketing mix, it includes contributions from the leading researchers and academics in the field of international marketing"--

פרטי הספר

שנה
2012
שפה
English
הוצאה
Palgrave Macmillan
מהדורות
1
ISBN
9780230580244

מקור הנתונים: Wikidata

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