The quest for loyalty

In his bestselling book, The Loyalty Effect, Fred Reichheld made the definitive case for the economic value of loyalty in business. Now he deepens and enriches that picture with a collection of 14 articles and interviews on the same subject from the Harvard Business Review. Here, some of the world's preeminent business leaders and thinkers present their original views on various key aspects of customer, employee, and investor loyalty and on the assumptions and strategies. That underlie loyalty-based success.

שנה

1996

שפה

English

הוצאה

Harvard Business School Press

מהדורות

1

עמודים

278

ISBN

9780875847450

מקור הנתונים: Wikidata