Kerry Segrave
Vision aids in America
Kerry Segrave · 2011
על הספר
"This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement"--Provided by publisher.
פרטי הספר
- שנה
- 2011
- שפה
- English
- הוצאה
- McFarland
- מהדורות
- 1
- עמודים
- 212
- ISBN
- 9780786462919
מקור הנתונים: Wikidata
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