A Framework for Marketing ManagementPhilip Kotler

A Framework for Marketing Management

Name: A Framework for Marketing Management
ISBN: 9789332518179

Philip Kotler, Kevin Lane Keller · 2011

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About the book

*A Framework for Marketing Management* is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but want the flexibility to add outside cases, simulations, or projects.