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Winning At Innovation

Philip Kotler, Fernando Trías de Bes · 2011

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About the book

"Innovation is a priority for many organizations who want to grow and develop in the post-recession economies. Companies need a systematic framework so innovation can occur at different levels of the organization. Philip Kotler and Fernando Trías de Bes, two of the world's leading experts in marketing and innovation, together present a revolutionary model for innovation." -- From the Amazon.

Book details

Year
2011
Language
English
Publisher
Palgrave Macmillan
Editions
2
Pages
272
ISBN
9780230343436

Data source: Wikidata

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