Advanced brand managementPaul Temporal
Advanced brand management
Paul Temporal · 2010
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About the book
This practitioner's guide goes beyond the basics of branding to reveal the sophisticated branding techniques implemented by some of the world's leading companies. It covers up-to-date strategies such as brand stretching and brand architecture.
Book details
- Year
- 2010
- Language
- English
- Publisher
- John Wiley & Sons (Asia)
- Editions
- 7
- Pages
- 350
- ISBN
- 9780470824498
Data source: Wikidata
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