Branding in Asia

"In this book, Asia's leading brand architect explains the fundamentals of branding and shows how companies can use them to achieve outstanding performance." "Packed with illustrative examples, techniques, advice and exercises, this book will help any company, regardless of size, to: build a strong brand image; create a unique and sustainable competitive advantage; develop solid plans for international expansion; access and penetrate new markets; attract and retain customers; motivate employees; gain global recognition; and establish permanent growth in profitability and asset value."--Jacket.

First sentence: The origin of branding goes back a long way.

Year

2000

Language

English

Publisher

John Wiley & Sons

Editions

2

Pages

261

ISBN

9780471835769

Data source: Wikidata