All business is local

Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time.

Year

2012

Language

English

Publisher

Portfolio/Penguin

Editions

1

Pages

248

ISBN

9781591844655

Data source: Wikidata