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Global marketing management

John A. Quelch, Christopher Bartlett · 2005

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About the book

A collection of Harvard Business School cases by the editors accompanied by additional authors, emphasizing the marketing strategies of domestic marketers to international markets.

Book details

Year
2005
Language
English
Publisher
South-Western College Pub
Editions
1
Pages
688
ISBN
9780324322842

Data source: Wikidata

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