Martin Roll
Asian brand strategy
Martin Roll · 2015
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A new edition of the bestselling, comprehensive framework for understanding Asian branding strategies and Asian brands, including a user-friendly strategic model and examples of success stories and challenges. The author offers trusted insights, knowledge and perspectives supported by brand new research and case studies.
Book details
- Year
- 2015
- Language
- English
- Publisher
- Palgrave Macmillan
- Editions
- 1
- Pages
- 335
- ISBN
- 9781137359162
Data source: Wikidata
