Martin Roll
Asian brand strategy
Martin Roll · 2005
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"This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. Theoretical frameworks, up-to-date models and case studies on Asian brands make this a comprehensive work."--Jacket.
Book details
- Year
- 2005
- Language
- English
- Publisher
- Palgrave Macmillan
- Editions
- 1
- Pages
- 224
- ISBN
- 9781403992796
Data source: Wikidata
