Brand Failures
Matt Haig · 2003
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About the book
This is the first examination of the world's top 100 spectacular brand disasters. It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Brand Failures is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and moves towards more recent brand failures. The book also has great practical value: each brand scenario includes a checklist of "lessons learnt", so providing "how not to" advice.
Book details
- Year
- 2003
- Language
- English
- Publisher
- Kogan Page
- Editions
- 9
- Pages
- 310
- ISBN
- 9780749439279
Data source: Wikidata
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