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Brand It Like Beckham

Andy Milligan · 2006

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About the book

This book explores what it is that makes the Beckham brand so resilient and so heroic. Is Beckham the product of a skilful management team able to take advantage of global media? Or is he just a talented footballer blessed with common sense and a rare commercial nous that previous icons lacked?

Book details

Year
2006
Language
English
Publisher
Cyan Communications
Editions
4
Pages
208
ISBN
9781904879299

Data source: Wikidata

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