Why you need to be on the brandwagon

"This Element is an excerpt from 'Don't Mess with the Logo: Tools to Build Brands with Impact' by Andy Milligan and Jon Edge. Everyone now understands that brands equal long-term money. And long-term money gives you the power to change things. That's why we're obsessed with brands. And that is why you have to be on the brandwagon"--Resource description page.

Year

2010

Language

English

Publisher

Pearson Education publishing as FTPress Delivers

Editions

1

Pages

10

ISBN

9780132550482

Data source: Wikidata