Avinash Kapoor
Branding and sustainable competitive advantage
Avinash Kapoor, Chinmaya Kulshretha · 2012
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"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.
Book details
- Year
- 2012
- Language
- English
- Publisher
- Business Science Reference
- Editions
- 2
- Pages
- 294
- ISBN
- 9781613501719
Data source: Wikidata
