Avinash Kapoor
Dynamics of competitive advantage and consumer perception in social marketing
Avinash Kapoor, Chinmaya Kulshrestha · 2014
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"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.
Book details
- Year
- 2014
- Language
- English
- Series
- Research essentials
- Publisher
- Business Science Reference, an imprint of IGI Global
- Editions
- 3
- Pages
- 409
- ISBN
- 9781466644304
Data source: Wikidata
