Cases in consumer behaviourGerrit Antonides
Cases in consumer behaviour
Gerrit Antonides, W. Fred van Raaij · 1999
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About the book
"Contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare."
Book details
- Year
- 1999
- Language
- English
- Publisher
- Wiley
- Editions
- 1
- Pages
- 180
- ISBN
- 9780471987819
Data source: Wikidata
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