Effects of emotional expression on the recall and evaluation of television commercials (Report / Erasmus Universiteit, Rotterdam)Gerrit Antonides

Effects of emotional expression on the recall and evaluation of television commercials (Report / Erasmus Universiteit, Rotterdam)

Name: Effects of emotional expression on the recall and evaluation of television commercials (Report / Erasmus Universiteit, Rotterdam)
ISBN: 9789050862127

Gerrit Antonides · 1995

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Book details

Year: 1995
Language: English
Publisher: Rotterdam Institute for Business Economic Studies (RIBES)
Editions: 1
Pages: 14
ISBN: 9789050862127

Data source: Wikidata

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