Cases in E-CommerceJeffrey F. Rayport
Cases in E-Commerce
Jeffrey F. Rayport, Bernard J. Jaworski, Jeffrey Rayport · 2001
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About the book
This book provides thirty-seven Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.
Book details
- Year
- 2001
- Language
- English
- Publisher
- McGraw-Hill/Irwin marketspaceU
- Editions
- 1
- Pages
- 656
- ISBN
- 9780072500950
Data source: Wikidata
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