Introduction to e-Commerce
Jeffrey F. Rayport, Bernard J. Jaworski, Inc. · 2003
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About the book
This is the principles book for e-commerce. If you're looking for an e-commerce book that focuses more on strategy than technology, look no further than Introduction to e-Commerce. The Second Edition provides a solid foundation in all aspects of conducting business in the networked economy. Authors Rayport and Jaworski focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. - Back cover.
Book details
- Year
- 2003
- Language
- English
- Series
- McGraw-Hill/Irwin series in marketing
- Publisher
- McGraw-Hill/Irwin
- Editions
- 1
- Pages
- 544
- ISBN
- 9780072553475
Data source: Wikidata
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