Gordon Bowen
Competitive social media marketing strategies
Gordon Bowen, Wilson Ozuem · 2016
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"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--
Book details
- Year
- 2016
- Language
- English
- Publisher
- Business Science Reference
- Editions
- 1
- Pages
- 317
- ISBN
- 9781466697768
Data source: Wikidata