Computer-mediated marketing strategiesGordon Bowen

Computer-mediated marketing strategies

Name: Computer-mediated marketing strategies
ISBN: 9781466665958

Gordon Bowen, Wilson Ozuem · 2015

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About the book

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--

Book details

Year: 2015
Language: English
Publisher: Business Science Reference
Editions: 1
Pages: 406
ISBN: 9781466665958

Data source: Wikidata

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