Thomas, Brian
Direct and digital marketing in practice
Thomas, Brian · 2017
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"Direct and Digital Marketing in Practice is the essential manual for all managers, marketers, and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practicing professionals. It explains in detail the powerful offline and online techniques available to direct marketers today." -- From back cover.
Book details
- Year
- 2017
- Language
- English
- Publisher
- Bloomsbury Business
- Editions
- 1
- Pages
- 526
- ISBN
- 9781472939098
Data source: Wikidata
