Direct marketing in practice
Thomas, Brian · 2002
Where to buy
Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.
View on AmazonAbout the book
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to:?Plan a direct marketing campaign?Integrate new technology with conventional direct marketing practice?Maximise the impact, efficiency and return on investment of your activites?Evaluate the success of a campaign - and improve on it next time!Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have us.
Book details
- Year
- 2002
- Language
- English
- Series
- The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
- Publisher
- Butterworth-Heinemann
- Editions
- 1
- Pages
- 348
- ISBN
- 9780585450230
Data source: Wikidata
