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Diversification strategy

Graham Kenny · 2009

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About the book

Diversification Strategy establishes a blueprint for successfully managing diversification. The emphasis is on what successful and unsuccessful diversifiers do, as well as on the effective practices of focused firms. Using illuminating case studies, it analyzes the whole process in detail and describes the seven characteristics of successful diversifiers. It offers best-practice guidance for successfully managing diversified organizations and the business units within them.

Book details

Year
2009
Language
English
Publisher
Kogan Page Publishers
Editions
2
ISBN
9780749458331

Data source: Wikidata

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