Electronic commerce
Ravi Kalakota, Andrew Whinston · 1997
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About the book
How do you manage electronic commerce? What is the technology behind electronic commerce? Electronic Commerce: A Manager's Guide is the ideal starting point for business managers and professionals involved with electronic commerce, as well as professionals/users who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. Authors Ravi Kalakota and Andrew Whinston take a down-to-earth approach to a very important business subject, with insightful examples to show how ideas have been put into practice.
Book details
- Year
- 1997
- Language
- English
- Publisher
- Addison-Wesley Professional
- Editions
- 1
- Pages
- 431
- ISBN
- 9780201880670
Data source: Wikidata
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