Readings in electronic commerce
Ravi Kalakota, Andrew Whinston · 1996
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About the book
Electronic commerce offers functionality and new ways of doing business that cannot be ignored. Readings in Electronic Commerce is a collection of research papers addressing issues facing academia and industry in the age of electronic commerce. Experts in the field come together with the goal of helping companies better understand the shape, structure, and operation of electronic business in the coming millennium. Investments in electronic commerce introduces far-reaching organizational and technological issues. Each of the five parts covers important aspects of the role electronic commerce is playing in the strategy of business. Here is a collection of some of the best thinking from researchers who specialize in the various facets of electronic markets - namely economics, finance, marketing, production, and operations management - as well as technology experts in the industry who are creating and specializing in the electronic commerce infrastructure.
Book details
- Year
- 1996
- Language
- English
- Publisher
- Addison-Wesley Professional
- Editions
- 1
- Pages
- 368
- ISBN
- 9780201880601
Data source: Wikidata
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