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Essentials of marketing

Geoff Lancaster, Lester Massingham · 1998

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About the book

Essentials of Marketing has been updated in line with changes in the marketing environment, taking into account the influence of the EU and new concepts of consumer behaviour.

Book details

Year
1998
Publisher
McGraw-Hill Publishing Co.
Editions
1
Pages
456
ISBN
9780077094379

Data source: Wikidata

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