Lester Massingham
Lester Massingham
4 books in the database
Books
Strategic marketing planning and evaluationLester Massingham
Strategic marketing planning and evaluation
Lester Massingham · 1996
Marketing Case StudiesLester Massingham
Marketing Case Studies
Lester Massingham · 1995
Mini cases in marketingLester Massingham
Mini cases in marketing
Lester Massingham · 1991
Marketing Mini CasebookLester Massingham
Marketing Mini Casebook
Lester Massingham · 1990
Co-authored books and collections
Books that list Lester Massingham among their authors but not as the lead author: co-written works, collections and compilations.
Essentials of marketingGeoffrey A. Lancaster
Essentials of marketing
Geoffrey A. Lancaster · 2007
Essentials of marketingGeoff Lancaster
Essentials of marketing
Geoff Lancaster · 1998
Essentials of Marketing ManagementGeoffrey Lancaster
Essentials of Marketing Management
Geoffrey Lancaster · 2017
Transforming LeadersClive Smallman
Transforming Leaders
Clive Smallman · 2021
Marketing ManagementGeoffrey A. Lancaster
Marketing Management
Geoffrey A. Lancaster · 2001