Marketing Case StudiesLester Massingham

Marketing Case Studies
Where to buy
Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.
View on AmazonThis is an affiliate link: if you buy through it, the site earns a small commission at no extra cost to you, which helps us bring quality content and maintain the site. As an Amazon Associate we earn from qualifying purchases.
Book details
- Year
- 1995
- Publisher
- Butterworth-Heinemann Ltd
- Editions
- 1
- Pages
- 288
- ISBN
- 9780750620116
Data source: Wikidata
More by Lester Massingham
Strategic marketing planning and evaluationLester Massingham

Strategic marketing planning and evaluation
Lester Massingham · 1996
Mini cases in marketingLester Massingham

Mini cases in marketing
Lester Massingham · 1991
Marketing Mini CasebookLester Massingham
Marketing Mini Casebook
Lester Massingham · 1990