Strategic marketing planning and evaluationLester Massingham

Strategic marketing planning and evaluation

Name: Strategic marketing planning and evaluation
ISBN: 9780749417840

Lester Massingham, Geoff Lancaster · 1996

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About the book

This book concentrates on marketing planning in the medium term (one year ahead) and in the long term (typically between two and twenty years) and refers to tactical issues as part of the strategic planning process.

Book details

Year: 1996
Language: English
Publisher: Kogan Page
Editions: 1
Pages: 160
ISBN: 9780749417840

Data source: Wikidata

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