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Essentials of marketing

Geoffrey A. Lancaster, Lester Massingham · 2007

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About the book

Essentials of Marketing has been updated in line with changes in the marketing environment, taking into account the influence of the EU and new concepts of consumer behaviour.

Book details

Year
2007
Language
English
Publisher
McGraw-Hill Publishing Co.
Editions
1
Pages
576
ISBN
9780077098605

Data source: Wikidata

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