MarketingGeoffrey A. Lancaster
Marketing
Geoffrey A. Lancaster, Paul Reynolds · 2013
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About the book
This introductory text provides a comprehensive guide which is structured to cover milestones in marketing thinking and demonstrate their application.
Book details
- Year
- 2013
- Language
- English
- Publisher
- Taylor & Francis Group
- Editions
- 9
- Pages
- 448
- ISBN
- 9781136380693
Data source: Wikidata
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