FocusAl Ries
Focus
Al Ries · 1996
Where to buy
Check today’s price on Amazon. We do not show prices because they change daily.
View on AmazonAffiliate link. As an Amazon Associate we earn from qualifying purchases.
About the book
The author argues that pointless mergers and acquisitions in the name of growth often blur a company's "focus"--the category a product or service occupies in the customer's mind.
First sentence: What's the driving force in Corporate America?
Book details
- Year
- 1996
- Language
- English
- Publisher
- Collins
- Editions
- 7
- Pages
- 320
- ISBN
- 9780060799908
Data source: Wikidata
More by Al Ries
War in the boardroomAl Ries
War in the boardroom
Al Ries · 2009
The Origin of BrandsAl Ries
The Origin of Brands
Al Ries · 2004
The Fall of Advertising and the Rise of PRAl Ries
The Fall of Advertising and the Rise of PR
Al Ries · 2002
The 22 immutable laws of brandingAl Ries
The 22 immutable laws of branding
Al Ries · 1998
PositioningAl Ries
Positioning
Al Ries · 1981
Guang gao gong xin zhan lueAl Ries
Guang gao gong xin zhan lue
Al Ries · 1995
The origin of brands : discover the natural laws of product innovation and business survivalAl Ries
The origin of brands : discover the natural laws of product innovation and business survival
Al Ries · 2005
The fall of advertising and the rise of PRAl Ries
The fall of advertising and the rise of PR
Al Ries · 2004
The 22 Immutable Laws of Marketing in AsiaAl Ries
The 22 Immutable Laws of Marketing in Asia
Al Ries · 2004
22 Immutable Laws of BrandingAl Ries
22 Immutable Laws of Branding
Al Ries · 2003