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Harvard Business Review on Customer Relationship Management

Jon R. Katzenbach · 2002

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About the book

This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. - Back cover.

Book details

Year
2002
Language
English
Series
Harvard Business Review Paperback
Publisher
Harvard Business School Press
Editions
1
Pages
224
ISBN
9781578516995

Data source: Wikidata

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