How Customers ThinkGerald Zaltman
How Customers Think
Gerald Zaltman · 2003
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About the book
Illustrates how leading companies are "mining the unconscious" with remarkable results, and introduces innovative tools and techniques that help marketers.
Book details
- Year
- 2003
- Language
- English
- Publisher
- Harvard Business School Press
- Editions
- 1
- Pages
- 352
- ISBN
- 9781578518265
Data source: Wikidata
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