Gerald Zaltman

Marketing metaphoria
Gerald Zaltman · 2008
Where to buy
Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.
View on AmazonBook details
- Year
- 2008
- Language
- English
- Publisher
- Harvard Business School Press
- Editions
- 2
- Pages
- 256
- ISBN
- 9781422121153
Data source: Wikidata
More by Gerald Zaltman
Gerald Zaltman

How Customers Think
Gerald Zaltman · 2003
Gerald Zaltman

Consumer behavior
Gerald Zaltman · 1983
Gerald Zaltman
Unlocked
Gerald Zaltman · 2018
Gerald Zaltman

Pazarlama Metaforlari
Gerald Zaltman · 2017
Gerald Zaltman

Como piensan los consumidores
Gerald Zaltman · 2004
Gerald Zaltman
The Use of Development and Evaluative Market Research (Research Program, Working Paper Report No. 89-107)
Gerald Zaltman · 1989
Gerald Zaltman

Consumer Behaviour: Basic Findings and Management Implications
Gerald Zaltman · 1981
Gerald Zaltman
Assessing Progress on Meeting Msi Priorities (Report No 91-107)
Gerald Zaltman · 1991