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International brand management of Chinese companies

Sandra Bell · 2008

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About the book

"This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of international brand management."--BOOK JACKET.

Book details

Year
2008
Language
English
Series
Contributions to economics
Publisher
Physica-Verlag
Editions
1
Pages
369
ISBN
9783790820294

Data source: Wikidata

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