Mike Meldrum
Key marketing concepts
Mike Meldrum, McDonald, Malcolm. · 1995
Where to buy
Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.
View on AmazonAbout the book
This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing.
Book details
- Year
- 1995
- Publisher
- Palgrave Macmillan
- Editions
- 1
- Pages
- 320
- ISBN
- 9780333645635
Data source: Wikidata
