Marketing in manageable bitesMike Meldrum

Marketing in manageable bites

Name: Marketing in manageable bites
ISBN: 9780333764435

Mike Meldrum, McDonald, Malcolm. · 2000

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About the book

This resource and reference guide is written for those wishing to understand the essentials of marketing. It can be used as both a quick primer for those new to the subject or as an aid for practising managers and those on short courses. It offers coverage of all the fundamentals. PRICE INCLUDES GST.

Book details

Year: 2000
Publisher: Palgrave Macmillan
Editions: 1
Pages: 320
ISBN: 9780333764435

Data source: Wikidata

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