Knowledge@Wharton
Mukul Pandya · 2004
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Offers a new way of looking at the perplexing circumstances surrounding business today. Knowledge@Wharton on Building Corporate Value examines the financial and strategic approaches for bringing companies back from the bleeding edge. Through a combination of research, Wharton Executive Education programs and events, and company cases and interviews with industry leaders, this book delivers epiphanies for managers who have lost their way in the e-craze. The authors provide a framework for applying more robust and rigorous approaches to financing, outsourcing, R&D, company infrastructure, and customer relationship management.
Book details
- Year
- 2004
- Language
- English
- Publisher
- John Wiley & Sons, Ltd.
- Editions
- 1
- ISBN
- 9780471471783
Data source: Wikidata
