Knowledge@Wharton on building corporate value
Mukul Pandya, Harbir Singh, Robert E., Jr. Mittelstaedt, Eric Clemons · 2002
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"The true Internet story is in your company and your ability to formulate information-based strategies to yield sustainable competitive advantage. Knowledge@Wharton On Building Corporate Value draws on frontline research and case studies, interviews with industry leaders, and content from world-renowned Wharton School executive programs to explore how your company can build value by capitalizing on the Internet and its still-evolving capabilities. Providing a framework for developing and implementing business models and investment strategies designed for today's marketplace, it details: Strategic and tactical lessons for leveraging the Internet capabilities of your business; Four key drivers for creating value through the Internet; and proven techniques for using the Internet to target - and capture - newly profitable market microsegments."--BOOK JACKET.
Book details
- Year
- 2002
- Language
- English
- Publisher
- Wiley
- Editions
- 1
- Pages
- 288
- ISBN
- 9780471008309
Data source: Wikidata
