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Malcolm McDonald on marketing planning

McDonald, Malcolm. · 2007

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About the book

Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. this book covers the essentials of marketing planning and the strategic marketing process.

Book details

Year
2007
Language
English
Publisher
Kogan Page
Editions
3
Pages
197
ISBN
9780749451493

Data source: Wikidata

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