Market segmentationMcDonald, Malcolm.
Market segmentation
McDonald, Malcolm., Ian K. Dunbar · 1995
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About the book
McDonald and Dunbar are the leading author team in this areaSegmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-busines...
Book details
- Year
- 1995
- Language
- English
- Publisher
- Elsevier Science & Technology
- Editions
- 2
- ISBN
- 9780080479194
Data source: Wikidata
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